Federal Premium and Pheasants Forever Celebrate 40 Million Rounds
November 3, 2014 by Tim Amen
Federal Premium® Ammunition, Pheasants Forever’sOfficial Ammunition Sponsor, has produced more than 40 million shotgun shells in support of the nation’s leading upland habitat conservation organization.
Federal Premium and Pheasants Forever’s on-box royalty program began in 1998 with Federal Premium’s Pheasants Forever-labeled Wing-Shok® shotgun shell boxes. The program evolved in 2010 with the revolutionary Prairie Storm™ specialty pheasant load, and it continued to grow in 2011 with the introduction of Prairie Storm™ FS Steel®. A portion of the proceeds from each Pheasants Forever logoed box sold goes directly to the conservation group’s wildlife habitat efforts, which help pheasant populations and pheasant hunters alike.
“Pheasants Forever was the first organization we did logoed ammunition with,” stated Ryan Bronson, Federal Premium’s public policy and conservation manager, “Today we are proud to sell 30 distinct products in Pheasant Forever logoed boxes—17 configurations of Prairie Storm™ and 13 configurations of Wing-Shok® upland loads. Choosing to purchase a box of Federal Premium’s shotgun shells labeled with the Pheasants Forever logo is one more way that hunters can contribute to upland conservation efforts and ensure future generations can enjoy our hunting heritage.”
“Thanks to the Pittman-Robertson tax—an 11 percent excise tax on ammunition and firearms that helps fund wildlife conservation in the United States—it’s safe to say that all ammunition companies understand the link between hunting and conservation. In fact, last year alone the Pittman-Robertson tax produced over $500 million for wildlife conservation,” stated Brad Heidel, director of corporate sales for Pheasants Forever. "What makes Federal Premium® Ammunition stand out is it gives back even more to wildlife conservation through its on-box royalty program with Pheasants Forever.”
About Pheasants Forever
Pheasants Forever, including its quail conservation division, Quail Forever, is the nation's largest nonprofit organization dedicated to upland habitat conservation. Pheasants Forever and Quail Forever have more than 140,000 members and 700 local chapters across the United States and Canada. Chapters are empowered to determine how 100 percent of their locally raised conservation funds are spent; the only national conservation organization that operates through this truly grassroots structure.
Jared Wiklund (651) 209-4953 / jwiklund@pheasantsforever.org
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